Spin Master
by Spin Master
In order to increase engagement with the brand, Spin Master incorporated the Snapchat Lens to build memorable moments with their audience. Expanding on the concept of Fugglers and their playful personalities, the Lens featured the characters around Snapchatters’ heads doing silly activities like singing or doing yoga. By narrowing their targeting to Snapchat Lifestyle Categories, Spin Master was able to focus on users most likely to engage with the creative and eventually make a purchase.