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Sony Interactive Entertainment Italia

by Sony

As part of the Hashtag Challenge, users were encouraged to become TV reporters and simulate a live news report about a popular PlayStation game using a Branded Effect with the hashtags #PS5ReporterForADay and #LivefromPS5. The Branded Effect simulated a typical news report graphic for added authenticity and playfulness. They also used TopView and In-Feed Ads to encourage participation.

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    Sony Interactive Entertainment Italia filter camera

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