SKITTLES
by Skittles
Skittles went all out for PRIDE month 2022 with an awesome AR experience. They teamed up with six LGBTQ+ artists to jazz up their Pride packs, added QR codes, and put them in Walmarts. Shoppers could scan the bags for a 3D journey into the artists’ world, getting the scoop on their stories and what inspired them. Effect created by Blippar.