by SKEIDAR
Together with their agency Re:Media, Skeidar partnered up with Snapchat and developed a Catalog-powered Shopping Lens where users could experience different types of outdoor garden furniture in AR. Users were able to place the furniture where they wanted and walk around it to assess how it would look in their own garden. If a piece of furniture was to the user’s liking, the user could tap on the product card and purchase the product directly from Skeidar’s website . The AR lens campaign was complemented by Dynamic Ads, Collection Ads, Snap Ads and Story Ads with both upper and lower funnel GBBs to ensure maximum impact of the campaign. This full-funnel multi-format approach produced impressive results for Skeidar.