by Schuh x Crocs
Explore the Schuh x Crocs in-store AR experience. Aimed at portraying the narrative of the Mega Crush shoe, the campaign sought to be memorable and enjoyable for shoppers. Incorporating a digital element was crucial to highlight Crocs as a tech-savvy brand. Augmented Reality played a pivotal role, enabling shoppers to use their smartphones to scan campaign photography and illustrations within the store. This triggered 3D animations, immersing viewers into the “Crocs Mega Crush City” and creating a hybrid world. Users could engage with the campaign and share their experiences on social media. The results were impressive: 2850 AR activations and a 122% sales lift in Liverpool, along with a 65% sales lift in London. Effect created by IPOS.