Save Me Spideyч
by igndotcom
To celebrate the release of Spider-Man: No Way Home, we created an engaging Instagram filter that let users experience being swung across New York City by Spider-Man. This filter used front-facing cameras for selfies and featured a fun twist where Spider-Man sped up when users opened their mouths. Promoted via Instagram Stories, the filter achieved over 247 million organic impressions, making it IGN’s most viral filter ever. It garnered 14.7 million opens, 2.6 million captures, and spread to TikTok, amplifying its viral impact.