by Samsung
Samsung Electronics rolled out a global campaign in the UK, France, Germany, Indonesia, Korea, and Brazil by utilizing Branded Mission to drive participation of a Gamified Branded Effect, agitated via a #HRZoneWorkout Hashtag Challenge. The Branded Effect is a gamified effect, that encourages players to workout at an effort that is inline the randomised HR Workout Zone – to increase their heart rate they must “tag” as many hearts as possible within the allocated time frame. It also showed game scores at the end of the effect, so users participated several times to get higher scores. To increase awareness and drive participation of the Branded Effect, the additional integration of Branded Mission naturally prompted more influential creators to join in, increasing the campaign’s impact beyond the everyday consumer and as a result, produce videos with higher quality user-generated content for the campaign.