Rimmel London
Boasting almost two centuries on the British high street, beauty brand, Rimmel London, is more attuned than most to the importance of innovation. From cosmetic trends to commercial shifts, the heritage brand has consistently evolved alongside changing landscapes – and its recent partnership with Snapchat is further proof of this. Eager to drive awareness of its latest product among Gen Z and Millennials, Rimmel London applied the Snap AR treatment to the promotion of its Pitch Black Thrill Seeker Mascara. Made by @this.is.tommy.