Philips Domestic Appliances
by Philiphs
The Branded Effect supplemented the content with an interactive filter that revealed certain foods that can be cooked using the air fryer. Users could flash one of three hand gestures—show their palm, a peace sign or thumbs up—and different food stickers would appear on the screen, showing users options of what they can cook in their air fryer. The interactivity of the Branded Effect attracted attention and encouraged users to try the effect multiple times.