Thus, Peek Freans Smile launched the first-ever Branded Hashtag Challenge campaign and made sure it connected with the TikTok community in the most authentic and engaging way. #WeLoveToSmile invited the audience to take part in the challenge by recreating the signature dance move and sharing their video renditions for a chance to win electronic giveaways! To make things simple, Smile also released tutorial videos to guide the audience on the outlined dance routine.
Leveraging the power of TikTok’s Branded Effect, Smile meticulously integrated its delicious chocolate and strawberry donut cakes, along with colorful sprinkles on the screen, which helped bring awareness to the product itself. So, while people were dancing and grooving to the captivating soundtrack of the brand (its integrated jingle), they also had visibility to the product offerings on the screen. This helped raise awareness for the brand in a more holistic way.
