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OnePlus

by OnePlus

OnePlus partnered with Snapchat to create ‘The Balcony Diwali’ campaign, a Lens powered with hand gestures and sky mapping to virtually spread good wishes safely during the Diwali season. The Lens opened to a sparkly phone screen with a replica of the OnePlus flagship phones. The screen sprinkled multiple ‘wish’ buttons ranging from safety, strength, togetherness, and joy to celebration. To build brand interactivity, Snapchatters were provided the option to select from a total of 8 ‘wishes’ by tapping on the ‘wish button’, which would turn into colourful bubbles that would explode in the sky like skyrockets. Snapchatters could activate both the firecrackers as well as Diwali wishes by turning their camera towards the sky and using hand gestures to release colourful bubbles in the sky. The community was then able to celebrate Diwali together by sending out these greetings to their friends and family.

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    OnePlus filter camera

    . This is new augmented reality filter OnePlus belonging to snapchat ar filters. This ar filter has the number 384212. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!