M&S Food Fairy Game
Marks and Spencer revolutionized its Christmas campaign by integrating augmented reality ads, resulting in a remarkable 2.5X increase in brand quality perception and a 61% reduction in costs. Leveraging immersive experiences like the interactive Christmas fairy game, developed in collaboration with Meta Creative Shop and Pixel Chefs, Marks and Spencer effectively engaged its audience while showcasing its high-quality food range. These augmented reality ads, alongside video ads and location-specific content, not only drove awareness but also encouraged customer interaction and strengthened the brand’s reputation for excellence.