McDonald’s
by McDonald’s
McDonald’s ran a fun Augmented Reality Lens for 24 hours. Snapchatters were prompted to tap through, after the Lens experience, and apply for a job.
To boost visibility and ensure engagement, McDonald’s worked with 5 influencers to play with the Lens and post the video. On top of this, they developed Snap ads to ensure the campaign was fully integrated and caught the attention of Snapchatters through both the camera and content.