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Maybelline or Maybelline New York is an American multinational cosmetics, skin care, fragrance and personal care company, based in New York City. It was founded in Chicago in 1914, and has been a subsidiary of French cosmetics company L’Oréal since 1996. This AR effect was created by the Turkish branch of the brand to promote their products in an original and interactive way. Check it out to break all the glass cubes and get your surprises!