Maggi Korean
by Maggi
Maggi’s latest Korean launch took innovation to the next level through their connected packaging endeavour. Users could now not only know more about this new flavour, but in a step by step interaction they could also learn how to prepare it. Every product became a portal of engagement and a valuable tool in educating users on how to prepare the same. This new flavour introduced new steps in the preparation and users could learn the same in a simple gamified interactive engagement. Not just that, the experience also allowed to users to capture a selfie in a fiery Korean frame along with their virtual creation – thus extending this experience across platforms by fuelling shares. Effect created by Xtendr.