by L’Oréal Paris
Geenee and Publicis joined forces last week for a special appearance at the L’Oréal Beautyverse event in New York City. They brought along their AR Mirror for the occasion. Attendees were treated to a gesture-powered game where they competed to collect the most L’Oreal makeup products into their virtual shopping bag within a 30-second timeframe. Beyond enhancing live virtual try on experiences, Geenee’s AR Mirrors inject more fun, engagement, and magic into experiential events. Effect created by Geenee.