Lacoste
by lacoste
Aided by advertising agency Publicis, Coty ran its comic-style Lacoste campaign on Snapchat. In addition to deploying the full range of Snapchat advertising formats (Snap Ads, Commercials, Story Ads), Coty also introduced an AR portal lens, a playful format blending immersion and innovation that is popular on Snapchat. The idea was to give people the opportunity to join Lacoste’s joyous, colourful world in a giant treasure hunt for the L.12.12 gift sets.