Kotex Philippines
by Kotex
To take it up a notch, the brand launched the campaign with a Branded Effect. In the spirit of the campaign’s #FreedomFromTheBox message, users were trapped within a box effect. The box signified all the pain points and issues women face on their periods. And on cue, they’re able to break out of this box to be free from all these problems, and to show off what they’re made of to empower others