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James Hardie: AR Trade Show Activation

by James Hardie

To showcase James Hardie as an innovator in the construction industry, Subvrsive created an immersive visualization experience that helped the company debut the Hardie™ Architectural Collection at the 2022 NAHB International Builders’ Show. The activation invited attendees to explore the possibilities of the Hardie™ Architectural Collection by personalizing one of three model homes with Hardie® Panel, Plank, and Trim options using the magic of AR. Effect created by Subvrsive.

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