by Hyundai
Hyundai Australia sought to enhance awareness and desirability for its high-performance N Range vehicles, relatively unknown in the country. Leveraging augmented reality (AR), they collaborated with Quantum Universe to simulate the driving experience of N Range vehicles. This AR filter was embedded within video ad campaigns on Facebook and Instagram, prompting viewers to engage with the immersive experience. Partnering with Hearts and Science, they optimized ad delivery for brand awareness and traffic. A/B testing revealed significant improvements: a 12.5-point lift in standard ad recall, an 8.4-point lift in product awareness, and a 5.9-point lift in product favorability, showcasing the effectiveness of AR in driving engagement and awareness.