by honeycomb

To maximise impact and incremental reach, Honeycomb based its campaign on a multi-product approach. Working with Snapchat, the brand created two AR lenses that encouraged Snapchatters to get creative, get silly and, most importantly, ‘bee-wee’! This lens tapped into the organic trend and popularity of freckles superimposed on the user’s face, sprinkling the nose with ‘bee marks’ in the shape of a honeycomb. Check it out!