Heineken
by heineken
Heineken paid close attention to see what works on Snapchat and really tailored their campaign to the user behaviour on the platform. They used the Total Takeover during this anniversary campaign to have one big, impactful moment to celebrate with as many Snapchatters as possible. This was followed by a multi product campaign where video assets were optimised specifically for Snapchat and an AR Lens was created to allow Snapchatters to share their favorite nickname for Heineken.