Flipkart
by Flipkart
Flipkart turned to Snapchat and their ad-tech partner, Tyroo, to create an AR Lens where viewers could become Flipgirl and use their superpowers to do some serious shopping. Powered by Snap AR, the Lens not only transformed the user but also offered a gamified experience that enabled players to collect coins from different Flipkart shopping categories and unlock additional superpowers. The Lens offered a fun, engaging way for Snapchatters to interact with the brand while generating buzz around the campaign.