by Faces
Faces adopted premium ad formats across both camera and content. Within the camera, they activated 3 lenses covering Pre-Ramadan, Ramadan and Eid Celebrations, building their audience in anticipation for the big sellout momentum.
At the same time and within content, they ran first commercials in KSA, Story ads and Snaps ads for offline and DPA for e-commerce in both UAE & KSA. Their video ad strategy combined brand creatives and creator’s content. In parallel, measurement solutions covering a brand lift study and a conversion lift study were set up for the branding campaign. A Brand Lift study was also set up to measure brand metrics such as Brand Awareness, Ad Awareness, Brand Favourability and Action intent.