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Dior Pop Up

by Dior

Inspired by the collaboration between legendary American street artist Kenny Scharf (a contemporary of Keith Haring and Jean-Michel Basquiat) and creative director Kim Jones, the joyous candy-coloured AR effect takes the user inside the universe of this collection: a world of expressive characters and bright colour palettes. Upon taping on the screen, it tears down and reveals Kenny Scharf’s irreverent graphics and cartoon-inspired artwork. At “mouth opening”, the user swallows the KS artwork. The user appears again, with the Dior beret on his head. Effect created by Atomic Digital Design – ADD.

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    Dior Pop Up filter camera

    . This is new augmented reality filter Dior Pop Up belonging to webar ar filters. This ar filter has the number 362946. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!