Dewars – Japan
by Dewar’s
Experience the allure of Japan’s beloved highball cocktail with Dewar’s Blended Scotch Whisky leading the charge as the preferred choice. As part of the ‘Stay Curious’ Campaign, an immersive mini-game was developed to not only educate users about the Dewar’s range but also to elevate the brand through interactive engagement. Integrated QR codes were strategically placed on limited edition highball glassware and menus, distributed to numerous Izakayas and cocktail bars across Japan. Once scanned, shoppers were transported into an augmented reality distilling game, where they had to tap to maintain pressure within the target zone across three stills. Effect created by eyekandy.