by Coca-Cola
Virtue Worldwide, the creative force behind VICE, partnered with Tool to launch Coca-Cola’s latest limited edition flavor, Starlight, through a series of exclusive virtual concerts streamed directly from the new bottle or can. Virtue Worldwide handpicked the ethereal pop-synth sensation, Ava Max, for the grand debut. Tool seamlessly transitioned Ava Max’s real-life performance into augmented reality, offering Coca-Cola fans a glimpse into the metaverse. Effect created by Tool.