Chupa Chups – Gaming Portal
by Chupa Chups
For the first time in India, this immersive destination saw over from all over come together to experience their favourite brand up close and immersive. Each packet of Chupa Chups enabled endless engagements by evoking conversations with the consumers and transporting them to the exciting, spatial & immersive world of Chupa Chups to experience their ‘Fun-Funa-Fun-Fun’ moment in the next dimension. Using the power of webAR, the users were transported to the brand’s treasure island environment to hunt for the elusive Chupa Chup candies; or to a cricket pitch to show off their bowling prowess; or to play the retro snake game in their own real environment. Effect created by Xtendr.