Chips Ahoy!
by Chips Ahoy!
After aligning on strategy with the TikTok Client Solutions team, Chips Ahoy! moved forward with creator partnerships, leveraging the support of TikTok Marketing Partner TikTal for the perfect creator packages. They coupled this with a gamified Branded Effect with the support of TikTok Branded Effects Partner, Ignite XR, and created a unique effect that asked users to catch the confetti cookies, keeping them engaged and placing Chips Ahoy! top of mind.