#CHECKYOURSELF
by DOVE
Breast cancer is a significant health threat, but early detection can save lives. Dove partnered with the Swedish Cancer Society for Pink Ribbon 2020 to educate young women on self-checks using Snapchat’s AR Lenses. The campaign targeted women aged 18-35, providing an engaging, step-by-step guide to self-exams. Launched during Breast Cancer Awareness Month, the Lens reached over 830,000 unique users, with an average engagement time of 27 seconds. The campaign boosted Dove’s ad awareness by 25%, its association with the Pink Ribbon by 20%, and perceptions of Dove’s purposefulness by 14%. The initiative will expand to other markets to promote early breast cancer detection. Project by Mindshare Sweden