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Bloomingdale’s 150th Anniversary AR

by Bloomingdale’s

ROSE collaborated with Bloomingdale’s to commemorate their 150th anniversary by leveraging augmented reality (AR) technology. More than 400,000 households received AR-activated catalogs, allowing the exclusive items from the 150th Anniversary Collection to come to life off the pages. Customers can scan AR-enabled looks within the catalog to visualize how they appear and move in real life, with the option to make purchases directly within the experience. This immersive experience has resulted in a remarkable +22% conversion rate to shop and a +38% engagement rate. Effect created by Rose Digital.

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