BlaBlaCar
by blablacar
BlaBlaCar opted for a multi-format approach on Snapchat, with Snap partner Busterwood developing a Quiz-type Lens for the campaign. This innovative format projected users into being car passengers and answering a series of four questions. The theme : “What kind of passenger are you?” Along with the Lens in the carousel, there were two non-skippable commercial ads in the Discover tab and two Snap ads videos. Lens made by @busterwood_studio.