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Bitkub’s May 2022 anniversary campaign

by Bitkub

Bitkub, a prominent cryptocurrency platform in Thailand, celebrated its fourth anniversary with an innovative campaign featuring augmented reality (AR) ads and in-stream video ads. The campaign aimed to expand its audience reach, enhance brand awareness, and drive sign-ups for the platform. By leveraging AR filters and engaging video content, Bitkub achieved significant results, including a 5.5-point lift in ad recall, a 2-point lift in brand preference, and a 3.5-point lift in action intent to sign up for Bitkub and purchase bitcoins. This integrated approach effectively connected with users, increasing awareness about digital assets and encouraging interaction with the platform.

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