Berocca Vietnam
by Berocca
Together with Nanjing Sky Rocket, Berroca created a Gamified Branded Effect for the #ChuyenXeTichCuc Hashtag Challenge. With the Branded Effect, users could use their heads to control a Berroca animated car, drive it on a virtual road, and collect Berroca vitamins to prevent hitting a 2 PM energy slump. By leveling up their energy, users had a chance to win attractive prizes from Berocca. The Branded Effect reflected the message that the brand wanted to convey—unlocking an energy boost with Berroca—while the use of upbeat and quick-tempo music caught the attention of users.