B2B – Intel Innovation 2023 Event
Intel Innovation partnered with Rock Paper Reality (RPR) to create an immersive WebAR game called ‘Token Wrangler 5000’. Attendees navigated Chuck, a 3D hero, through event zones to collect tokens and engage with Intel’s core messaging. The game boosted in-person attendance, directed foot traffic to target booths, and left attendees with a memorable experience. Effect created by Rock Paper Reality.