by Bobble Buddy
MVP Interactive partnered with MD Anderson, MMI Agency, and Houston Dynamo to create the first-ever web-based augmented reality (WebAR) bobblehead experience in the MLS. The AR Bobble Buddy drew inspiration from MD Anderson’s physical bobblehead sponsorship nights with the Houston Dynamo. The Bobble Buddy experience is 100% digital. Fans can select from Houston Dynamo’s home or away game jersey colors, a variety of hairstyles, and animations, including a bicycle kick, and celebration plane run. Effect created by MVP Interactive.