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AICE

by AICE Mochi

AICE Indonesia wanted to delight its audience’s taste buds so it turned to what worked best in previous campaigns: a Branded Hashtag Challenge. In fact, this was the brand’s third foray into the world of Hashtag Challenges. For this challenge, #YangPertamaPasKenyaInya, participants were asked to perform a simple choreographed dance using TikTok’s customized Branded Effect tool. The interactive filter came with upbeat music and prominently showcased AICE Indonesia’s adorable mascot pounding mochi, which the users would then “eat” at the end of the video.

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    AICE filter camera

    . This is new augmented reality filter AICE belonging to TikTok ar filters. This ar filter has the number 381854. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!